You can have several channels of the same type at once — for example two WhatsApp numbers (“Sales” and “Support”) or one widget for your main site and another for a different landing page. Each instance is a fully independent card, with:
- its own name, to tell it apart from the rest;
- its own assigned AI agent — you can set a more casual tone on Sales’ WhatsApp and a more formal one on Support’s, or mix different channel types: one for the widget and another for WhatsApp;
- its own escalation owners;
- its own “Allow attachments” toggle.
On Messenger and Instagram (section 7), each connected page or account is its own independent card and its conversations and leads are attributed to that card: the system logs which instance every conversation came from, the same way you know which WhatsApp or which widget originated it. The detail of how that source shows up day to day is in Manual 16 · Conversations.