By connecting HubSpot, your agent can sync leads and deals from your conversations with your HubSpot CRM account, and you gain tools for the agent to look up and write to HubSpot while chatting with a customer — for example, checking whether a contact with that email already exists before creating a duplicate.
This integration activates two independent surfaces, explained in detail in sections 5 and 7:
- Three panel actions (section 5) — things that happen in the background when something occurs on your Platform: a new lead, a stage change, a resolved conversation.
- Eight AI agent tools (section 7) — operations the agent can invoke on its own during a conversation (search, create or update contacts and deals, add notes).
Both surfaces are born off until you turn them on — nothing syncs and the agent doesn’t touch HubSpot until you decide so.