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Once created, the campaign shows up in the table with its status and its **live** results — refresh the
screen and you'll see real progress, never a cached figure.

| Status | Meaning |
| --- | --- |
| **Draft** | Created, hasn't started sending yet. |
| **Sending** | In progress. |
| **Completed** | Finished processing every recipient. |
| **Failed** | Ended with a problem that prevented sending (for example, the WhatsApp channel isn't fully connected). |

Per-recipient results, which you see in the "Results" column, distinguish:

- **Queued** — not processed yet.
- **Sent** — already sent out to Meta.
- **Delivered** — confirmed by WhatsApp.
- **Read** — the recipient opened it.
- **Failed** — couldn't be delivered.
- **Excluded (unsubscribed)** — the contact is unsubscribed from marketing (section 6).
- **Excluded (limit)** — ran out of quota because another campaign used up the month's limit while this
  one was still sending.

No recipient is silently dropped: they all end up in one of these categories.

![Marketing campaigns table with Name, Template, Status (Failed in red), Results (Failed: 2, Excluded (opt-out): 1) and Created columns](/captures/marketing-campanas-tabla-estados.png)